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[Music Genre and Global Music Market] Why Bossa Nova Didn’t Develop? Reasons and Causes

General
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Along with samba, bossa nova is one of the famous genres in South American music. In fact, bossa nova is not a genre that has swept the global music market. It’s clearly a minor genre compared to popular genres like rock and pops all over the world, but in Brazil this genre became very popular and was a national level music genre. But then it didn’t develop.

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History of bossa nova

Bossa Nova is one of the main genres of Brazilian music, and is on par with samba. Around the 1930s, black musicians began to use the term for this genre to differentiate it from samba. It wasn’t until the 1950s that the music was actually recognized, and the genre was formally created by the white class near Rio de Janeiro. In the 1960s, it was recognized as the most famous music in Brazil as traditional popular music in Brazil, and attracted attention as a new popular music genre. Musically, there are many sounds that use jazz-influenced urban tones such as pianos and saxophones. Especially bossa nova is often used as cafe music.

Bossa Nova Music

Why Bossa Nova Didn’t Develop

Bossa Nova was at its peak in the 1960s, but it had the potential to maintain its momentum and take the world by storm. But I couldn’t. Due to the political background of Brazil, bossa nova has lost the opportunity to develop.

historical background

In Brazil, bossa nova reached its peak in the early 1960s, but the military government established in 1964 was very high-handed and, partly because it was a system close to communism, was oppressed culturally. In 1970, a movement arose in Brazil to stop American culture and develop its own art and culture. It was thought that bossa nova was suppressed. Since then, bossa nova has declined in Brazil, and Brazilian popular music has become the most popular. In Brazil in the 21st century, it is positioned as a music for the high-ranking white class to learn as an education, and it has settled down in the position of education music.

modern youth

Brazil’s 21st century society has not received much for bossa nova. It is a big factor that it was oppressed by the historical background. Today’s young people prefer Western hip-hop and pop music, so bossa nova is not often heard. Also, the image of bossa nova among young people is established as music that is listened to by the elderly, and in reality, only the elderly listen to bossa nova. The notion that it is not very popular music has taken root in Brazil.

cafe music

Although bossa nova has declined greatly, it is still in demand in certain fields even in the 21st century. In a sense, it can be said that it is popular all over the world, but what field is it? Cafes. I think that jazz and bossa nova are often played in any cafe. Bossa Nova is also positioned as healing music, and it is known that it has the effect of healing and calming people’s hearts. That’s why most cafes often play jazz or bossa nova. Although it has become a very sober position, I think bossa nova will continue to live on in cafes and other places.

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