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[Music genre and global music market] What is Hyper Pop? Pop music

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The term Hyper Pop was coined in the 2000s. Hyper Pop is considered to be a music genre, not some acoustic technique or playing style. It is a word that was born in the sense of trying to differentiate from pop music, which is conventional popular music. The term has been used by young people in recent years and is expanding. I made an article about what kind of music it is specifically.

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What is HyperPop?

Hyper Pop is a genre that is differentiated from conventional pop music by incorporating sound design of various genres into pop music. It refers to music that combines various musical styles with pop music and is processed in some way through the use of sound design. Although it is mainly based on electronic music and hip-hop, it will be music with an image that incorporates a sense of speed, excessive sound pressure, and glittering melodies that exaggerate it. Boldly incorporating rock sounds and pushing subcultures to the fore, we have applied sound design to various music. Now, it seems that the songs of up-and-coming artists are getting a lot of attention and are starting to attract attention from all over the world. It’s a very chaotic music that mixes rap music and band sounds. There are also many songs that are sung by Vocaloid.

Hyper Pop

Origin of Hyper Pop

It’s Spotify that coined the term Hyper Pop itself. Since its release in August 2019, innovative music from all over the world has been added, regardless of whether it is major or indie, and the entire playlist continues to be updated one after another. Originating from the official playlist of the same name by Spotify, the term quickly spread around the world. The genre is still in its infancy, so it doesn’t have much history. So it will be interesting to see if it develops in the future. I think there will be more young people who aspire to this genre. Mark Richardson, a writer specializing in rock and pop music critiques for The Wall Street Journal, describes it as “a cartoonish wall of noise with catchy tunes and memorable hooks.”

Impact of Hyper Pop

Looking back at the origins of Hyper Pop, we can see that the Nightcore scene that exists on the music SNS Sound Cloud and the Kawaii Future Bass that was born after Future Bass are also at the roots of the Hyper Pop scene. As you can see by searching for “Nightcore” or “Kawaii Future Bass”, they are all thumbnail images that remind you of Japanese anime and manga. Hyper Pop has many images that are reminiscent of Japanese animation, so it can be said that the roots are here.

Future of Hyper Pop

Hyper Pop is a genre that has just emerged, and it can be said that it is unclear whether it will decline or develop in the future. It is still one of the emerging genres, and it is difficult to grasp its true identity accurately, and the sound itself has the potential to change greatly in the future. There are many thumbnail images that are reminiscent of Japanese anime, and there is a possibility that we will specialize in somewhat specialized and maniac genres such as anime music.

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