Food and music. At first glance, it may seem completely irrelevant, but in fact, listening to music while eating is said to increase satisfaction with the meal. When you hear the word “meal”, many people think that it is tasted by the taste on the tongue. But when it tastes good, we know it’s not just about taste. We know that it depends on the emotions at that time and also on the physical condition.
Music during meals
Generally, when I go to a restaurant, music is always played. It is thought that the reason why BGM is played in many restaurants is not only to create a cozy space but also to control the appetite of customers. Actually, whether or not a meal is delicious depends on various factors such as the beautiful presentation and the surrounding environment when eating.
Music that promotes appetite
There are various genres of music such as “rock,” “classical,” and “ballad,” but “classical” is attracting attention as it has the function of increasing appetite. It is said that this is because it brings out a pleasant feeling. The reason for the increase in appetite is the music with high “gentleness” and “nobility”. On the other hand, intense music such as EDM and rock is said to reduce appetite.
It is said that if you eat while listening to your favorite music, your appetite will increase, and if you listen to disliked music, your appetite will decrease. An uplifting state may give the brain the illusion that everything there is “like”.
Many people want to taste and eat slowly when they eat. Music tempo is an important key. Eating slowly will increase your satisfaction. As I wrote above, up-tempo songs can reduce your appetite.
It is not suitable in such a noisy environment when eating. If you play music with too much volume, the food will not taste good. Sounds that are too loud will dull the taste of sweetness and saltiness and will make you feel uncomfortable.
Cooking and music genres
Professor Charles Spence, a psychologist at Oxford University, gathered 700 volunteer participants to prepare different types of take-out dishes and six different genres of music. I had them eat while listening to music of each genre. As a result, a certain result was seen. There are countless restaurants in the world today, but every one plays music. It may be helpful to some extent for business owners.
Italian food = classic
It seems that Italian food and classical music go great together.
Indian food = rock
Rock seems to go well with Indian food. It seems that spicy curry and intense rock are the best match.
Chinese food = pop music
Pop music goes well with Chinese food, and seems to go well with moderately mellow music.
Sushi = jazz
Sushi, a traditional Japanese dish, goes well with jazz.
Thai food = jazz
Thai food seems to go well with jazz.