In recent years, “subscription” has begun to be adopted in various industries. Even in the music industry, subscriptions have become the core of the music business in recent years. Various companies such as “Amazon Music Unlimited”, “Apple Music”, and “LINE MUSIC” have started this subscription service, and the number of users is increasing rapidly, and it is now a big business in the music industry. I’m here.
What is a music subscription?
To explain the music subscription service in an easy-to-understand manner, it is a service that allows you to listen to unlimited music for a fixed monthly fee. As in the past, there is no need to purchase songs one by one to listen to music, and you can listen to as many songs as you like as long as the music is provided by the service, so it can be said that heavy users will want to use it. I guess. With music subscription services, there are two ways to listen to music: downloads and streaming. In modern society, subscription-type services are expanding not only to music, but also to movies, books, animation, news, gourmet food, and more.
With download playback, you can download music to a device such as a smartphone and listen to it anytime, even offline. Unlike streaming playback, communication volume occurs only when downloading. Since the capacity of the terminal is required, you will need free space on the terminal such as a smartphone.
How to connect to the internet and play music. Since music is played by connecting to the Internet, there is no need to store it on the terminal like download playback. The service cannot be used without an Internet connection, making it a very inconvenient service for those who do not have an Internet environment.
The benefits of music subscriptions are basically unlimited, so the more often you use the service, the better. Most “subscription” services have no contractual obligations and can be canceled at any time without penalty. Cancellation procedures can be easily done online, so it is a point to apply without hesitation. “Subscription” is very easy because it becomes “use” instead of “own”. Every time you purchase DVDs, CDs, etc., you need a place to store them.
The risk with music subscriptions is that once the contract period ends, you can no longer listen to your music. In other words, instead of using only subscriptions, if you really like it, you should buy it and use it properly. A “subscription” service is a flat rate, so you will be charged for the duration of the contract regardless of whether you use it or not. Therefore, you need to pay the monthly fee even if you do not use the service at all. Also, if you apply for a “subscription” service, you will also be provided with services that you do not need. You could even say that you are paying extra money for a service you don’t need.
music subscription business
The global music market is clearly dominated by the music subscription business. Revenue from music streaming in 2021 will grow 24.3% year-on-year to $16.9 billion. It has grown to a point where streaming accounts for 65% of sales share. Revenue from music subscriptions increased 21.9% to $12.3 billion, accounting for 47.5% of the total. At the end of 2021, there are 523 million subscription users. 80 million new subscribers in 12 months, up 18% from 443 million in 2021. It is a service that is expected to grow significantly in the future, and it is very profitable. With the exception of Japan, the world’s music business is rapidly shifting from CDs and DVDs to digital.
music subscription service
The music subscription service is already being handled by a well-known company and has succeeded in acquiring a large number of users. The most famous is Amazon Music Unlimited. It is also a nice point that there is a family plan that allows you to listen to 90 million songs as much as you want, and you can use one account for up to 6 people, which Prime Music does not have. Apple Music, a major music streaming service, has 90 million songs distributed, and AWA has 95 million songs, so the number of distributions is comparable to other services. We have a better balance of distribution genres than other services. It is also recommended to challenge genres you do not know. Key features include:
- music play
- Music video
- Play podcast
- Create playlist
- Download music (offline playback supported)
- Various genres such as pop music, anime, traditional music, kids/family, and radio from all over the world
- 30 days free trial